title: "Seasonal Offers and Holiday Approval Dates" seoTitle: "How Holiday Offers Work and When Drafts Are Created" description: "When Autopilot prepares holiday offers (Black Friday, Boxing Day, New Year) and how you approve or customize the discount." date: "2026-11-03" screenshot: "/help/google-offers.webp"

Seasonal Offers and Holiday Approval Dates

Seasonal Google offers give your profile an eye-catching promotion badge in Google Maps and mobile search.

Key Promotional Triggers

Autopilot monitors annual shopping events and prepares offer drafts 10 to 14 days in advance:

1. Black Friday: Prepared mid-November (e.g. November 13 for November 27 Black Friday).
2. Boxing Day: Prepared mid-December for post-holiday promotions.
3. New Year: Prepared late December for January maintenance specials.
4. Spring / Mother's Day / Father's Day: Timed for spring tune-ups and seasonal trade demand.
5. Back to School: Late August for fall home preparation.

How to Approve and Set Pricing

To protect your business from inaccurate pricing, Autopilot never invents discounts or arbitrary percentages.

1. When an offer draft is ready, an alert is emailed to you.
2. Click the review link in your email.
3. Replace the placeholder bracket with your exact dollar discount or promotion code.
4. Click Publish to schedule the offer directly on your Google profile.