Privacy Policy

1. Introduction

OuttaSite (“we,” “us,” or “our”) provides tools to help local businesses improve their online presence. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you use our website and services (collectively, the “Services”). By using the Services, you agree to this policy. If you do not agree, please do not use the Services.

2. Information we collect

You provide directly

• Account and profile: name, email address, and other details you enter when you sign up or connect accounts.
• Business information: business name, location, website URL, and content you submit for audits, reports, or dashboards.
• Communications: messages you send us (for example, support email).

Automatically

• Usage and device: IP address, browser type, general location (derived from IP), pages viewed, and timestamps, collected through logs and similar technologies.
• Cookies: we may use cookies or similar technologies to keep you signed in and to understand how the Services are used. You can control cookies through your browser settings.

Third parties

If you choose to sign in with Google or connect Google Business Profile, we receive information from Google as permitted by your settings and Google’s policies. We only use that information to provide the features you enable.

3. How we use information

We use information to:

• Provide, operate, and improve the Services;
• Authenticate users and maintain security;
• Generate audits, reports, and recommendations you request;
• Communicate with you about the Services, support, and important notices;
• Comply with law and enforce our terms; and
• Analyze usage in aggregate to improve the product (where permitted).

4. Legal basis (where applicable)

Depending on where you live, we rely on appropriate legal bases such as: performing our contract with you; our legitimate interests in operating and improving the Services (balanced against your rights); your consent where required; and compliance with legal obligations.

5. Sharing and subprocessors

We do not sell your personal information. We may share information:

• With service providers who host our infrastructure, process payments, send email, or help us run the Services, under strict confidentiality and processing terms;
• With Google when you use Google sign-in or Google APIs, as needed to provide those features;
• If required by law, legal process, or to protect rights, safety, and security; and
• In connection with a business transfer (for example, a merger), with notice where required.

6. Retention

We keep information only as long as needed for the purposes above, including legal, accounting, and security requirements. When data is no longer needed, we delete or anonymize it in line with our practices and applicable law.

7. Security

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

8. Your choices and rights

Depending on your location, you may have rights to access, correct, delete, or export your personal information, or to object to or restrict certain processing. You may withdraw consent where processing is based on consent. To exercise these rights, contact us at the email below. You may also have the right to complain to a supervisory authority.

9. Children

The Services are not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have, please contact us and we will take appropriate steps.

10. International transfers

We operate from Canada and may use service providers in other countries. Where personal information is transferred across borders, we take steps consistent with applicable law to protect it.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date. For material changes, we may provide additional notice as appropriate.

12. Contact

For privacy questions or requests, contact us at hello@outtasite.ca or visit our Contact page.